Motivation Plan For An Organization Essay - 1322 Words

Santosh Katwal LDR/531 Sep 18, 2016 Dr. Lolita Mancheno-Smoak Motivation Plan Organizations today are comprised of a diverse selection of people. Each person that works for an organization has different attitudes, values, emotions, and behaviors. In order for the business to remain strong and cohesive, it is important for managers/leaders to recognize those differences for the benefit overall. By doing so, they can motivate each employee and encourage them to be productive citizens within the workforce. Managers must be able to identify the challenges that accompany dissatisfaction and address them accordingly based on each individuals’ personal attributes. Then, successfully providing motivational factors to enhance their morale to sustain a stable organizational structure. In order for this to happen, managers/leaders will need to create a motivation plan that allows each person to be successful and motivated to achieve the organizations vision. My mentor used to work at the DOT and recently has a new office at the DOL and she is a training manager and has 4 members working under her. She makes sure all her staff are all ready and know their job when it comes to train the new member in the department. Thus, by obtaining this information, I will be creating a motivation plan that can be applied towards her department that will increase my learning team’s motivation, satisfaction, and performances by analyzing specific differences in their attitudes,Show MoreRelatedMotivation Plan For An Organization959 Words   |  4 Pages Motivation Plan Student’s Name University of Phoenix Organizational Leadership LDR/531 Motivation Plan Motivation is an important aspect of an organization and keeping performance at its max while ensuring employees are striving for the best. 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With so many definitions of leadership, the question evolved from â€Å"what is the definition of leadership?† to â€Å"what is good leadership† (CiullaRead MoreAn Organization Motivation Plan That Encourage High Job Satisfaction, High Quality Work, And Low Turnover1892 Words   |  8 Pages Identify significant elements of an organization motivation plan that encourage high job satisfaction, high productivity, high-quality work, and low turnover (i.e., job flexibility, training, recognition). Different organizations employ different motivation plans for their employees, based on the fact that there are particular needs that every organization has to fulfill. In understanding that both employees and the organization have goals that they need to accomplish, which further necessitatesRead MoreMotivational Plan1612 Words   |  7 PagesRunning head: Motivational Plan Essay Motivational Plan Essay The key to an organizations success is motivation. 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Community Health Center of Central Wyoming (CHCCW) is currently in the middle of an organizational change transformation, however, CHCCW has missed crucial steps in the change management plan process, to make this change effective

Questions On Preparing Business Documents - 1763 Words

Outcome 1: Understand how to prepare business documents 1.1) There are many different types of documents that may be produced in a business environment. These include: fax documents, business cards, memo, agendas, minutes, spreadsheets, analysis charts, data sheets, letters, slide shows and many more. They all have different purposes and uses; Business cards: These are used to give the customer information on how to contact the company. It can be small cards. Fax Document: Another type of document used in business is a Fax document; These are very useful in business and are the fastest ways to transmit documents. These are in paper format, either in colour or black and white. Agenda: Agendas tell you what is going to take place. They help people get organised so that they know exactly what they should do and what is going to happen. These are in paper format when taken to meetings, and can be distributed electronically. Memos: Memos are used for informal communication with an organisation and can be in either paper or electronic format. Minutes: These have details of what took place at a meeting. These can be printed off in paper for meetings and can be distributed electronically. Spreadsheets: These can be used for various purposes, from statistical to analytical. These are in electronic formats, can be managed in same book or as different sheets according to needs. Analysis charts: These can be either graphs or diagrams that help to monitor performance statistics. TheseShow MoreRelatedFinance666 Words   |  3 PagesQuestion 1: Proficient: Describe the steps in recording and posting the effects of a business transaction and provide some examples of source documents used in these steps. A company begins a business transaction as a result of a management decision. The company transaction is evidenced by a source document. 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Buyers’ Behaviour

Question: Describe about the consumers behavior in choosing holidays and leisure destinations. Answer: Introduction The study provides a deep understanding about the consumers behavior in choosing holidays and leisure destinations. In most of the cases, the holiday plans of the people majorly based on their individual budget and leisure time. It has been noticed that choosing the holidays is one of the major consumption decision that the consumer make after analyzing a number of factors. Some factors are there that influence the choices and preferences of the consumers in selecting the leisure destination. Here, the study considers major factors that include personality, motivation, and demographics. Here, the study went through a survey process where five respondents participated and delivered their responses about choosing leisure destination. Among the five respondents, here the study has chosen the first, second and fourth respondents. In this study, the behavior and characteristics of the respondents would be analyzed with the help of theories of personality, motivation, and demographics. In the survey, six specific destinations are mentioned on which the respondents provided their responses. The holiday destinations mentioned here include: Destination 1: Spain, France, and Italy Destination 2: Las Vegas Destination 3: New Zealand Destination 4: Hong Kong Destination 5: Gold Coast Destination 6: Barossa Valley Here, it is important to mention that the costs of spending holidays in those places vary due to the differences in the cost of journey, hotels, meals and some other factors. Furthermore, depending on the factors of cost, duration, activities, accommodation, food, and transportation, the respondents provided their responses about holiday destinations. Theories of personality Following the viewpoint of Ryckman (2012), the theories of personality defines that this particular factor is a psychophysical system that emphasizes the uniqueness of the individuals. From the survey, the personality of the three respondents is characterized in this study. The respondent 1 is male and involved in study and building career simultaneously. He belongs from Australia and likes to make some experiences through contributing his leisure time in preferable holiday destinations. Open to new experience personality is present in the nature of the respondent. The factor Cost received most of the importance form respondent 1. Rest of the factors lies much below in the importance score. Among the six holiday destinations, it has been found that the cost of destination 1 is much higher in comparison to other destinations. As he provides much importance to the factor cost, thus for him the destination 1 lies in poor choice. He prefers the destination 5 based on the cost factor as i t needs the lowest amount of holiday expenses. From this, the cost conscious personality of the respondent 1 is revealed. The reason behind this personality is his young age and low income per year. Apart from this, the destination 1 is chosen based on the factors of duration, activities, accommodation, and transportation which received less importance. Thus, it is the last destination choice of the person. However, it has been found that he ranked destination 2 on the top of his choice of destination. Destination 2 received the top priority by the factor activity. This revealed that in choosing the holiday destination, he prioritizes the factor activities more than the factor cost. This defines that the person carries an adventurous nature that overlaps his cost conscious personality. Respondent 2 is a female person of mature age and belongs from the country Canada. Presently, she is pursuing her career as management consultant and earning a good amount every year. Open to new experience, high need for power, careful and efficient personality she carries. Among the six factors, she provided more importance to the factors duration and activities. Based on the factor duration, she does not consider any of those places as very good holiday destination. Besides, the destination 1 received the very good rank based on the factor activities. This reveals that she is an adventure loving person. Apart from this, the factor cost does not influence her much as she ranked good the destination 1 and ranked very good rest of the destinations. This personality is carried because of her high income. Along with that, she prefers destination 6 in the top of her choice of holiday. It has been found that destination 6 received very good rank based on the factor cost and good rank bas ed on the factors duration, activities, accommodation, and food. The factor transportation make the person to provide less rate to this destination though this particular factor does not influence her choice much. Through analyzing the responses of the respondent, it can be said that the person has a high degree of willingness of contributing both time and money for experiencing different holiday places is found in her personality. The respondent 4 is a young person who belongs from the country Brazil. As pr her responses, it has been found that extraverted nature is present in her personality. She is quite open to have new experiences through contributing her leisure time in the holiday destination as per her choices. Moreover, the factor activities received highest priority by the respondent 4 and the cost acquired the second place in her importance score. However, the person has not found any place as attractive as she wants based on the activity factor. Though, destination 1, 3, and 4 received good rank by the person in terms of available holiday activities. As activity received the highest priority, it can be said that the person carries an adventurous nature to the highest extent. Apart from this, it has been found that the factor cost influences her choice of destination and thus she provided the low rank to destination 1 because of its high rate of cost. Though, moderate degree of cost conscious persona lity is present in her nature as she ranked very good to rest of the destinations. However, she ranked the destination 3 on the top of her choice of holiday destination. This is chosen by the factors cost, duration, activities, food and transportation. Through analyzing the personality of these three respondents, it has been found that all the persons are open to have new experiences through contributing their time and money in holiday destinations. Theories of motivation As opined by Steimer Mata (2016), the theories of motivation defines that the factors needs, behavior, and satisfaction influence as well as motivate people to go in a specific direction. As per the responses of Respondent 1, it has been found that he needs to spend such holiday destination that covers low holiday expenses. Along with that, large number of holiday activities provides high satisfaction the person. However, the satisfaction level of the person is determined by the balance of cost he has to spend and the activities that the tourist destinations provide. Low expenses and more number of leisure activities motivate him to choose such places. Besides, the behavior is a major factor that influences his choices and preferences of holidays. As he is a kind of moody person, the choices depend on his mood swings and willingness at specific times. The Respondent 2 needs to have high duration of holiday packages and large number of leisure activities. Cost does not influence the choice of the person and thus high cost does not affect her satisfaction level. The satisfaction level goes upward as the need of the person regarding holiday choices fulfilled as per her expectations. Unlike the respondent 1, the holiday choices do not depend on the mood of the respondent 2. As the person has high need for uniqueness and high degree of openness personality for having new experiences, the unique tourist spot and leisure activities motivate her the most. The Respondent 4 needs more leisure activities which would increase her satisfaction level against spending on leisure time. She has high need for uniqueness that defines that such destinations that provide unique experiences motivate her to the larger extent. Apart from this, a kind of moody behavior is found in her nature which defines that her choices are motivated as well as influenced by the present mood. Theories of demographics According to Bianchi (2014), the theories of demographics define that some factors are there that include age, gender, family situation, income and ethnicity influence the choices of the persons. Respondent 1 is an Australian male person who earns low amount of money. It has been found that he wants to visit Las Vegas and have leisure experiences as well. One of the major reasons behind choosing this particular destination is low holiday cost. Moreover, as per his responses, it has been found that he takes his own decision in the case of choosing holiday destination. Respondent 2 is a female Canadian who works as a management consultant and earns a good amount every year. The responses show that she is married and her husband plays a major role in making the holiday decisions. She wants to visit the place Barossa Valley in order to have a new experience. In this case, both the choices and preferences regarding leisure destination of the married couple influence the decision. As the income is relatively high, the expected cost of visiting several destinations does not affect their decision making processes. The Respondent 4 works as a bartender in Brazil and her marital status is de facto. She wants to visit New Zealand and the destination is chosen by the preference of her partner. As the person does not earn much amount, the cost factor influences them to choose the holiday destination. The income of the respondent is considered as a major factor in this case. However, the familys pretax income is higher than the persons income. Thus, the cost does not influence her leisure decision making to the larger extent. Due to this reason, she provided importance to all the factors and prefers this particular destination. Recommendations In this particular section, the study provides recommendations to the marketer of the holiday destination Las Vegas. The prime characteristics of the visitors include adventurous loving, open to new experiences, fun loving, leisure activity loving, and less cost conscious (Olson, 2015). It is the largest city of Nevada that lies in the desert surrounded by baron hills (Crowder, 2014). The huge resort hotels, sparking lights and fountains are the major attraction of the city. The cooler winter temperature attracts the visitors to spend their leisure time there. The marketer of this particular holiday destination is recommended to apply the theories of learning and memory. This specific theory covers four perspectives that include behaviorism, cognitive, humanistic, and social factors (Olson, 2015). The marketer is suggested to concentrate on the observable behavior of the visitors. The cognitive factor defines that the marketers need to learn the mental process of the visitors in maki ng the holiday decisions. In order to more precise, it has been found that the moody nature of the people affect the peoples decision making process. Thus, the marketer should provide such packages that make the visitors to choose Las Vegas as their holiday destination. They can provide more leisure activities so that the visitors depend less on their moods and attracted by their open to new experience personality. From humanistic perspective, it can be defined that the emotional factor influences the individuals decisions. The social factors defines that the individuals choices are influenced by the group activities. Thus, the marketers are suggested to provide some group activities along with the individual activities. Along with that, the marketer need to make sure that the visitors would able to have the experiences at reasonable cost so that they would attract more number of tourists. Conclusion Through analyzing the responses, it has been found that the respondent 1 has chosen Destination 2 as the best holiday destination. Respondent 2 lies the destination 6 in the top of her choice of destination. Respondent 4 has chose the 'destination 3 on the top of her choice of her holiday destination. Along with that some motivation as well as psychological factor influence the decision making choice. Some recommendations are suggested that highlights the tourist destination of Las Vegas. Bibliography Basco, R. (2013). The family's effect on family firm performance: A model testing the demographic and essence approaches.Journal of Family Business Strategy,4(1), 42-66. Bianchi, S. M. (2014). A demographic perspective on family change.Journal of family theory review,6(1), 35-44. Crowder, R. G. (2014).Principles of Learning and Memory: Classic Edition. Psychology Press. Ewen, R. (2014).An introduction to theories of personality. Psychology Press. Firestone, W. A. (2014). Teacher evaluation policy and conflicting theories of motivation.Educational Researcher, 0013189X14521864. Goldmann, G. (2015). Methods of Demographic Analysis.Canadian Studies in Population,42(3-4), 104-405. Graham, S., Weiner, B. (2012). Motivation: Past, present, and future. Kember, D. (2016). Relationship to Other Theories of Motivation. InUnderstanding the Nature of Motivation and Motivating Students through Teaching and Learning in Higher Education(pp. 21-41). Springer Singapore. Miner, J. B. (2015).Organizational behavior 1: Essential theories of motivation and leadership. Routledge. Munro, D., Schumaker, J. F., Carr, S. C. (2014).Motivation and culture. Routledge. Olson, M. H. (2015).An introduction to theories of learning. Psychology Press. O'Rourke, E., Chen, Y., Haimovitz, K., Dweck, C. S., Popovi, Z. (2015, March). Demographic Differences in a Growth Mindset Incentive Structure for Educational Games. InProceedings of the Second (2015) ACM Conference on Learning@ Scale(pp. 331-334). ACM. Rose, G. S., Walters, S. T. (2012). Theories of motivation and addictive behaviour.Treating substance abuse: Theory and technique, 9-27. Ryckman, R. (2012).Theories of personality. Cengage Learning. Schultz, D., Schultz, S. (2016).Theories of personality. Cengage Learning. Steimer, A., Mata, A. (2016). Motivated Implicit Theories of Personality My Weaknesses Will Go Away, but My Strengths Are Here to Stay.Personality and Social Psychology Bulletin,42(4), 415-429.

Nintendo’s Video Game Revolution free essay sample

When Nintendo introduced Wii to the market it differentiated itself and opened up a new market segment of non-video gamers to the video game industry. The Wii game console was considered a success as it attracted a wide range of people from children to seniors in playing a wide variety of â€Å"physical† games through its unique game controller. As a result, due to overwhelming demand, Nintendo has been facing product shortages. It is important for Nintendo to solve the Wii production shortage issue as soon as possible because competitors such as Microsoft and Sony are just waiting to steal the businesses of unsatisfied Nintendo consumers. To deal with the current problem, Nintendo is planning a marketing strategy in order to satisfy customer’s demands and retailer’s needs. There are four alternatives being considered: Direct selling through e-commerce Provide direct global access to consumers. Access would allow consumers to purchase product at a time convenient for them and have the product shipped directly to location of choice. We will write a custom essay sample on Nintendo’s Video Game Revolution or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Pre-order incentive programs An incentive program where the consumers can pre-order the product, for which they receive discounts, and have the peace of mind that their Wii will arrive on time. Increased production and Stock up Increased Wii production and quantity purchase discounts offered to retailers as a trade-off for storing larger quantities of inventory. Status Quo Make no changes the production schedule, and hope that customer demand matches production. After considering several factors including competitors, consumer demands, the company’s capacity, as well as upcoming videogame technology, it is recommended that Nintendo should act immediately to take advantage of the current sales opportunity by increasing production in order o meet high market demand. In addition to this, they should adjust the retail price of the Wii to compete with the Xbox 360 and the PlayStation 3 which are the main competitors with Nintendo’s Wii. A detailed action plan, covering the next 9 months, is outlined in this report which allows Nintendo to solve the product shortage issue in time for the upcoming 2007 holiday season. Furthermore, a contingency plan has been developed and documented to assist Nintendo in the event the action plan does not proceed as planned. Problem Statements George Harrison, the senior vice president of marketing for Nintendo of America, is facing a challenging situation while planning the production levels for the latest home video game console, known as Wii, for the 2007 holiday season. Issues that George has to consider are: †¢Potential shortages of the Wii home video consoles for the upcoming holiday season might irritate retailers and fail to meet consumers’ demands. †¢The public might view product shortages as an intentional step taken by Nintendo to create demand. †¢Shortages may lead consumers to purchase the competitors gaming console. Company Objectives Nintendo places a high importance of customer relationships and consumer satisfaction. Nintendo’s main objective in the upcoming 2007 holiday season is to meet retailer’s and consumer’s demands of its immensely successful new product, Wii.. Further, the company would want to aim to differentiate its product, the Wii, from its competitors, Sony and Microsoft, by choosing different marketing campaign venues of focusing on product’s users. Nintendo would target other segments that include young children, parents, and senior citizens rather than 18 to 35 year-old male gamers which are the core target of Sony and Microsoft. Nintendo would want to introduce its video games â€Å"to be innovative, intuitive, and inviting† to the public. Company Background Founded in 1889 in Kyoto, Japan, Nintendo produced handmade playing cards and from there expanded into toys and games. Nintendo produced its own electronic home console in the early 1980s. The success of Nintendo’s video games including such favorites as Donkey Kong helped Nintendo expand into North America market selling video game adventures including Super Mario Brothers, The Legend of Zelda, and a sequel to Donkey Kong. The booming success of home computer technologies almost killed the home videogame industry in 1983. However, the introduction of the Nintendo Entertainment System (NES) launched at that time created mass success for the company because there was no direct competition. This monopoly position did not last long; however, as competitive products such as the first PlayStation console from Sony, and the Xbox from Microsoft eventually became the gaming systems of choice, achieving a higher market share than the Nintendo Game Boy in the late 1900s. Facing tough competition, Nintendo started to focus on another path where competitors had not reached yet. Rather than attempting to outdo Sony and Microsoft in the battle for the best graphics for extreme gamers they changed their view. They decided to target people who have never played video games before, therefore carving out a new market for themselves. Thus, the Wii console was developed and was a enormous hit where the products were constantly sold out as soon as they hit the shelves and product shortages became a concern. Situation Analysis Strengths †¢The Wii target price is $249 which is the lowest price comparing to the Xbox 360 and the PlayStation 3. †¢The motion-sensing Wii controller creates a new way for people to â€Å"experience† playing games. It has no buttons at all and it can be used as different tools in different games such as a tennis racket in a tennis tournament or a baseball bat in a ball game. †¢Users can also use the Wii to access to the latest weather, news, sports, email, and other Internet services. †¢Wii users can enjoy an enormous variety of games; more than 400 game titles. The simplicity of Nintendo’s console made it manageable for software publishers to develop game software without the usual delays. The cost of a Nintendo game is around 25% to 50% lesser than that of Xbox 360 or PlayStation 3 games. †¢Nintendo has used a unique way of advertising by allowing the public to try its products to determine for themselves how fun and different the products compare to the traditional videogames in shopping malls and other venues such as the American Association of Retired Persons Annual Meeting. †¢The TV commercials focused on users rather than the game. Weaknesses †¢The Wii does not allow users to benefit from advanced online services and does not have Blueray or DVD drive for users to watch movies. †¢The graphics in Wii are not as good as the Xbox 360 and the PlayStation 3 where the graphics are significantly better. †¢Nintendo’s manufacturing department is still facing product shortages around the world. †¢Too many game titles developed by third parties which are supported on the Wii platform could lead to confusion for end-users, and this may negatively affect the chance of good game titles reaching customers. Opportunities Nintendo targets gamers, mothers, and multi-generational families. This segmentation is much bigger than the core 18-35 year-old male gamer which is the target audience of Sony and Microsoft. The extended online service (Virtual Console) has the ability to attract more customers who are willing to pay for advanced features. In addition, the potential of online advertising revenue is feasible. †¢The demand for the Wii remains high and Nintendo enjoys the largest market sharing in gaming systems Threats †¢Competitors have lowered their initial retail prices to be within the same price range as Nintendo Wii. Sony and Microsoft have also introduced new games for casual gamers such as â€Å"Scene It? † and Echochrome therefore expanding their customer base. †¢Product shortages may create a negative image for Nintendo as the public may think that Nintendo is intentionally shorting supplies to gain higher profits and increase demand. †¢Future technologies such as the Android and the IOS will begin to compete with Nintendo. †¢Mobile games are more and more popular and the price of mobile games is extremely affordable. Television related games may lead to a future games market, therefore threatening traditional games. Apple games are already becoming another strong competitor because of their low price and many choices. Market Analysis Nintendo’s market share remained strong from 2007 to 2009 when the company had about 49% market share compared to Xbox 360’s 27% and the PlayStation 3’s 24% (Appendix 1). The strong growth was mainly due to the low price range and bigger market segmentation combined with the new marketing strategy venues. However, Nintendo’s competitors, Sony and Microsoft, are aggressively competing with Nintendo by lowering their prices and introducing more games similar to the Nintendo Wii (Appendix 2). This can be a real battle field for Nintendo. Furthermore, the new trend of technologies of Android (ie. from Samsung) and IOS (ie. from Apple) is merging into the market. These technologies allow users to download games online and play them directly on their smart-phones, access the internet for interesting apps, watch online movies, and access their email anywhere and anytime. This is a real potential threat for Nintendo. These smart-phones have higher retail prices at around $400 to $600 but with the current fast pace of technology the prices are likely to go down quickly. There has been an indication of a significant increase in market share for the Android and IOS. Nintendo should consider this trend in the development of their long-term strategy. Segmentation Nintendo has capitalized on a previously mostly untouched market with their release of the Wii, bringing people who had no interest in gaming to the gaming â€Å"table† with their keen design and marketing style. We have determined four separate segments for game use as follows: †¢Video â€Å"Gamers† †¢Fun seeking family members †¢Weight conscious Wii-users †¢Saavy Seniors Video â€Å"Gamers†: These are individuals who are constantly seeking out a new video game challenges, and are always on top of the latest systems and trends. Generally, people in this category tend to be male, within the ages of 19 to 35. They utilize video games for entertainment, to compete via online gaming and in social surroundings and as a way to relieve day to day stress.. Generally they have a high level of video game usage and pride themselves with their title of â€Å"gamer† as it differentiates them in the crowd. Fun seeking family members: Members in this category can be of all ages, looking for an opportunity to spend some quality time with other family members, in an activity all members can enjoy. Generally these members are value and time conscious, are concerned about fitness and health and are regular users of the video game console as part of their weekly family time. Weight conscious Wii-users: These are specific individuals who utilize the Wii as a fitness tool for health and wellness. With the addition of the Wii â€Å"fit†, maintenance and weight loss can be achieved through regular routine use. These individuals utilize the Wii on a routine basis, are conscious of fitness and health benefits and focused on achieving a healthy life balance. Saavy Seniors: These individuals, over the age of 65, are looking for a method to stay fit, maintain their mental health all while enjoying a unique method of entertainment. Segment #1234 NameVideo â€Å"Gamers†Fun seeking family membersWeight Conscious Wii-usersSaavy Seniors Qualifying dimensions Who? 18 to 35 year old â€Å"gamers†Family members of all ages People of all ages looking for a fun weight loss and maintenance techniquePeople over the age of 65 What? Wii video game useWii video game useWii video game useWii video game use When? FrequentlyRegularly/ OccasionallyRegularlyOccasionally Where? At home, online gaming and sociallyAt homeAt homeAt home Why? To compete with other players, as a relaxation and social activity and to remain in the â€Å"mainsteam† gaming worldOpportunity to spend time with other family members doing something everyone enjoysTo lose and maintain weight, while having a good timeFor fun and relaxation, to maintain physical fitness and to maintain mental acuity. Segment size30%40%15%10% TrendsSeekers of the â€Å"latest and greatest† technology, competitive and sometimes social Fun and quality family time seeking, value and health consciousHealth and life balance conscious, open to new ideas and experiencesHealth and wellness conscious, open to new things, motivated to explore new ideas Other Determining dimensions Benefits soughtEntertainment and thrills, game differentiation and competitionValue for money, quality family time, entertainment and fitness and health benefitsFitness and health benefitsFitness and health benefits, mental and physical stimulation and entertainment Usage rateFrequentlyRegularly/ OccasionallyRegularlyOccasionally Nintendo’s Wii game system really hit the mark when they opted to change the rules of the gaming world to target users who previously did not use video games. Expanding the range from the typical 18 to 35 year old market to a range of 6 to 75 has helped to achieve this goal. Nintendo designed a system that was easy to operate for all users, not just â€Å"gamers† constantly searching for the new technology. In doing so, they caught the current market off guard, creating market share for themselves in families, seniors and people looking for different options to keep healthy and work out. Their current market caters to individuals in all walks of life, and at all ages. Rather than focusing their campaigns at the typical 9 to 24 year old male audience, Nintendo utilized a marketing campaign showing families and individuals in all areas of business, culture and family life. As such their market grew to everyone rather than the atypical video game use. Pricing is another key issue as Wii, has been priced at much lower price than its main competitors, Microsoft’s Xbox 360 and Sony’s Playstation PS3 game consoles making it more easily affordable and accessible to more people. The potential for continued growth continues to expand for Nintendo’s Wii.. Wii not only provides games, but learning opportunities, weight loss programming, and intellectual puzzles. The potential market extends from families looking for a way to spend time together, to seniors looking to keep their memories sharp. Competitive Analysis Nintendo’s main competitor’s of their Wii gaming system are Sony’s Playstation 3 (PS3) and Microsoft’s Xbox 360. As noted above, the Wii still held almost half (49%) of the market share of the gaming system market with the Xbox 360 and the PS3 almost splitting the remaining market share at 27% and 24% respectively. Initially upon the release of the PS3, which was expected to be a huge success, they were marketed at a whopping $599 each, which excluded additional games. Wii was positioned for the value conscious edge of the market with its much more affordable $249 price tag which included a variety of games. However, in response to the Wii’s massive success, both Microsoft and Sony reduced the prices of their PS3 and Xbox 360 consoles to $499 and $279 respectively in order to be more competitive. With the new Nintendo Wii packages being retailed for around $350 to $600 because of the huge demand for the product, this could decrease the edge that the Wii previously held with value pricing compared to its competitors. Sony and Microsoft’s new focus on casual gaming options such as â€Å"Scene-It† for Xbox 360 also shows their change of focus to casual gamers from their prior 9 to 24 year old male target audience increasing Nintendo’s competition in the casual gaming market. Despite these improvements, Nintendo continues to dominate the market, with continued and expanded market share through 2011 through its unique, â€Å"simplified† gaming systems focused on user experience rather than attempting to compete with the extreme graphics of the PS3 and Xbox it has carved out its own market share and redefined the video gaming experience. Competitive Analysis Brand NameBrand â€Å"Focus†Target marketCompanyPriceMarket Share (2009 – Appendix 1) Exceptional top of the line graphics, catered towards the extreme gamer at a premium price18 to 35 year old â€Å"gamers†Sony $49924% Mid-range to high range graphics, catered towards the â€Å"gamer† audience at a mid to premium pricing level18 to 35 year old â€Å"gamers†Microsoft $27927% Value pricing, lower to mid range graphics, but targeted at an â€Å"all user† audience gaming experience everyone can enjoyAll target audiences of all agesNintendo $249 (with retailers offering package from $350 to $600)49% Nintendo Wii Positioning Table: Key Factors Key Opportunities †¢Further increase of market share by extending consumers into all ages, demographics and individual walks of life through appropriate marketing campaigns and techniques †¢Future game design and software engineering to ensure unique and exciting games and consoles †¢Opportunities for further growth in the seniors and students sectors as mental stimulation and learning utilization tools Key Success Factors Production maintenance to reduce or eliminate shortages to meet customer demand †¢Competitive pricing against key competitors of Xbox 360 and Playstation 3 in order to maintain value advantage Maintaining and increasing consumer awareness of product releases and success through advertisement campaigns †¢Maintaining the market share by introducing exciting and challenging gaming products Key Uncertainties †¢Competitive reaction is unknown as Nintendo’s current competitors could release a similar â€Å"improved† version to gain market share †¢Continued consumer acceptance of the product New entrants to the market could steal Nintendo’s market share Alternatives Product shortages are a problem in the video gaming industry due to various reasons. First of all it is very difficult to precisely forecast the demand for a particular product given the very nature of this type of entertainment as new products keep coming into the market at a very fast rate. A missed sales forecast could either mean that the supply exceeds the demand and the product sits in the manufacturer’s warehouse or the demand is so high that the consumer gets frustrat ed when the product is not available anywhere. Any particular console or game may be in huge demand one month but not the next depending on the consumer’s mood. Harrison as the vice president of Marketing is in an enviable position as the demand for Wii has surpassed the company’s most optimistic sales projections. Nintendo has experienced product shortages with Wii before and Harrison does not want to make the same mistake again. Harrison knows that if product shortages continue into the 2007 holiday season, the retailers and consumers will get very discontented and this may lead to a loss of market share of the gaming industry. In order to ensure that the Nintendo does not face any product shortages the company could adopt various tactics. 1. Direct Selling In addition to selling through retailers, use web site-based e-commerce system to give direct access to customers. This would be a suitable marketing channel to target consumers who find it hard to go to the retailers to purchase the system. The direct sales channel would be accessible globally and the product would be shipped directly from the manufacturer. The consumers will be able to order the product at their own convenience and if there is a shortage, the consumer can have the Wii put on a back order. Nintendo can use live camera feeds to show how the game is played and enjoyed by gamers of all ages. The direct sales would however also mean that the consumer does not get to touch or see the product. The consumer might also want the product to be demonstrated before the purchase. For shortages during the holiday season, consumers should be provided a discount of $40 and sent a personalized gift card that could be provided to the future gift recipient. †¢Pros oThe product can be marketed to a larger market oSales and customer response can be tallied at any time oBackorders can be tracked Sales cost will be lower as the middleman retailer will not be required. oConsumers can provide online reviews oConsumers can track the shipping and availability of product †¢ Cons oWebsite for direct sales may not be up and ready in time for holiday season oConsumers cannot see a live demonstration oConsumers are not able to talk to a salesperson regarding their concerns oGlitches with Web site means lost sales oConsumers may face inconvenience if the product needs to be returned/repaired oDirect sales can potentially compete with Nintendo retailers and may upset them due to this competition . Pre-order Nintendo could start an incentive program where the consumers can pre-order the product well in advance of the holiday season. Wii demonstrations can be held on an ongoing basis at various retailers where interested gamers can have first- hand experience playing the games and then pre-order the console with the games. The company can offer discounts on pre-orders that are placed a few months before the holiday season. The consumer will have the peace of mind that the product will arrive on time and the company will know in advance about the production quotas.

Hannah Essay Example

Hannah Essay Example Hannah Essay Hannah Essay This autobiography is called butterflies and was written by an author called Roger Dean Kisser. Roger Dean was raised up in an orphanage with kids Just like him, at that age he was between 6 and 7 years old not old but very young, every morning they would get up early and march to breakfast. This orphanage was full of beautiful creatures, butterflies, everywhere watching the anonymous house parents pinning them onto the heavy cardboard sheet, how cruel it was to kill something of such beauty, something so small can mean something special to him. In this critical essay I will be explaining how Rogers Dean uses significant language in this event, by collecting quotes throughout the biography, and proving the point, and answer the essay question which is, how Roger Dean felt being kept in an Orphanage. Ever since when he was a little boy of 6 years old, growing up in an orphanage with kids Just like him must have been trouble, One Saturday morning returning from the dormitory and witnessing the house parents pinning butterflies to a cardboard, after the phone rang which had to be answered he quickly went to check the board sheet where all he beautiful butterflies pined causing one innocent butterfly to fall over and leaving the other wing unattached, without touching anything. : A few minutes later the house parent arrived back to think he did something but he didnt, but wouldnt get believed. Roger Dean felt guilty picking up the torn wing spitting on its wing and trying to get it sick back together so it could fly away and escape this nasty place Just wasnt working, I guess. Being yelled at for absolutely nothing wasnt the best. Getting smacked with the cardboard paper across his head, pieces everywhere, throwing the roadbed on the ground telling him to pick it up and put it in the garbage. At this point roger dean was getting in trouble for things he didnt do though he was telling the truth but yet again the house parents didnt believe him at all. l sat there in the dirt by that big old tree, for the longest time trying to fit all the butterfly pieces together so I could bury them whole but was too hard to do In this quotation it explains that he was Broken and how he wanted to treat the butterfly with at least some respect by gathering all the pieces and trying to put them into place so that he an bury them whole, but was finding it really difficult. Every year when butterflies decides to enter this orphanage and try land on me I shoo them away because they did not know that the orphanage was a bad place to live and a bad place to die For Roger Dean Kisser growing up being looked after up into that orphanage, until he was older to look after himself taking half of his childhood away from him, leaving him forever with the thought of, orphanage was a bad place to live and certainly not a good place to die.

The Importance of Spiritual to Human Condition Essay

The Importance of Spiritual to Human Condition - Essay Example Thus, it can be concluded that spirituality is a central component to the human experience. This concept will be explored further by looking at the three novels namely, The Scarlet Letter by Nathaniel Hawthorne, Jane Eyre by Charlotte Bronte, and Sula by Toni Morrison. The Scarlet Letter is a portrayal of the fallen woman in the person of Hester. Within the Puritan society, Hawthorne reveals how religion and spirituality had strongly influenced the individual lives of its members. Being an adulterous in a religious society, Hester’s sin brought her to become an object of ridicule and snickering. However, we can see that towards the end of the story, Hester’s recognition and repentance for her sin brought about a transformation in her life. The story tells of her acceptance of the punishment as well as the determination to move on amidst the shame inflicted to her by the society. This perspective together with her good deeds and admirable character which represents moral transformation enabled her to partially regain the favor of the society. Thus, this story states that the spiritual condition of an individual directly influences her whole being. Hester’s life in sin brought unpleasant things to her while her transformation leads the way to a happier existence.

Hardship Letter Essay Example | Topics and Well Written Essays - 1000 words

Hardship Letter - Essay Example Some may think we are truly naà ¯ve and impractical to believe in these vows, but those vows and our love have kept us truly together. We have cherished each moment we have been together and we would love it to remain as happy as we have been and include other family members. We wish to have children. If we have not had children up till this moment is because of my physical condition, my desire to continue my studies, and adapting to a new lifestyle (marriage). The first years of a marriage are crucial. Ten years from now, we will be in our late 30s. An age most people already have a stable family. We would hope that by that time we have already formed a family of our own, have had a home of our own, and have our children playing in the yard in this great country of The United States of America (USA). We would love to have that wish fulfilled, to live happily and enjoy life to its fullest in this land of opportunities. To achieve these dreams, I am currently working very hard to pay my way through higher education in exchange for a steady future, but without my wife keeping me company, my future has no sense of direction. It is impossible to build a family and dreams when we are to be apart. We have made commitments to remain together, to strive for what we believe in and what we want, and to make accomplishments together. Without my wife, our dreams of having our own children at a young, productive and reproductive stage of our lives would be seemingly impossible and senseless. I have been diagnosed as having a sub-fertile a condition where it is extremely difficult for my wife to conceive naturally unless we seek the help of medical professionals to perform an artificial procedure called IUI, as suggested by our physician. Consequently, the procedure would require both my wife and I to be present. If my wife is not here, the chances of her pregnancy are obscure if not to say impossible. This will mean that unless we are